Posts Tagged ‘trainers’

Whats in a name?

Thursday, August 14th, 2008

I was tuned into the radio today, listening to a women talking about the troubles in Northern Ireland, and how it had affected people. They spoke about the counseling that was on-going for victims of bombings.   It was quiet an interesting chat, but the thing that really got me thinking, was her mentioning a course that her organisation developed and ran for men.   They called it “Men’s Health” to start, and had very little interest at all in the course. After some research they decided that a name change was required to attract men, and the have subsequently called it “Men’s Health … it’s not all Balls”. That simple name change has seen them fill courses and increase enquiries ten-fold.   So my challenge to you is, as a trainer are you looking at the names you have for courses. Do they really speak to your target audience?   If you are on Shop4Training, have you given your course a catchy name that will create an interest for your potential clients to read further?  

Why not try a name change and see what happens.  

Welcome to the Shop4Training Blog!

Monday, July 7th, 2008

Hi everyone, I have just started to blog on www.Shop4Training.com and I am excited and nervous too, I really hope someone will read it!

Shop4Training is new, but it will make training accessible to everyone and as we go I will share my very ambitious vision with all of you.  

I am determined to make the web site a winner, the first place people will look at when they want to find a trainer. The feedback up to date has been great and that keeps me motivated and excited about building this great service.  

I look forward to getting to know everyone who visits shop4training, and please tell me what you think, and I mean anything from negatives to positives, we want the web site to be all about you.

I have suffered from teething problems along the way, I havent kept in touch as often as I should have, but we are working on a few options so that wont happen again.

Our newsletter will soon be out…. I promise and it will have some fantastic content, so make sure you sign up for it today.           

Thanks for reading me today!

Yours in Training

Helen