I was tuned into the radio today, listening to a women talking about the troubles in Northern Ireland, and how it had affected people. They spoke about the counseling that was on-going for victims of bombings. It was quiet an interesting chat, but the thing that really got me thinking, was her mentioning a course that her organisation developed and ran for men. They called it “Men’s Health” to start, and had very little interest at all in the course. After some research they decided that a name change was required to attract men, and the have subsequently called it “Men’s Health … it’s not all Balls”. That simple name change has seen them fill courses and increase enquiries ten-fold. So my challenge to you is, as a trainer are you looking at the names you have for courses. Do they really speak to your target audience? If you are on Shop4Training, have you given your course a catchy name that will create an interest for your potential clients to read further?
Why not try a name change and see what happens.
Tags: Courses, ideas for courses, Marketing, trainers, Training, training courses
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on Thursday, August 14th, 2008 at 12:50 pm and is filed under Uncategorized.
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