How to create customer Loyalty
Monday, October 20th, 2008I was in Scotland recently with my best friend Angie, we visited the Pershire District with her aunt and uncle and stayed and the most welcoming lodge in Lough Tay. What an amazing and breathtakingly beautiful part of the world.
Now I haven’t turned into a tour guide, but over dinner with Phyllis and Alan (aunt and uncle) they told me about an hotel they visit regularly in Scotland. It’s a small hotel, with lovely views etc, but the real reason they return is because they are reminded about the hotel and invited back by the owners.
I was so impressed with the service that this hotel provides, I thought I would share it with you, so you can use it to keep your clients coming back year after year.
It’s so simple, it doesn’t cost a fortune and really doesn’t take a huge amount of work… so here goes… they write them a letter about 4 times a year.
That’s it! OK the letter is always interesting, it’s never a sales letter, but simply an update about the hotel, the family who runs it, even the pets. They always ask them to look at the web site because they have special offers like theme weekends and would like to know what weekend they would love to come too. These range from Elvis to Murder Mysteries, and the guests choose.
So it’s that simple, stop selling, just keep in touch, make it a letter from someone to someone, something personal. This takes time, but by getting to know you, creates trust and people love to do business with people they trust.
It’s simple, it’s easy, cheap to do and above all else it’s effective!